Courses
MKT4040 Strategic Marketing
Teaching evaluations: 5.85/6 (2023 Spring), 5.97/6 (2024 Spring), 6.00/6 (2025 Spring)
MKT6027 Marketing Engineering
Teaching evaluations: 5.63/6 (2023 Spring), 6.00/6 (2024 Spring), 6.00/6 (2025 Spring)
MKT3060 Quantitative Methods in the Age of AI Marketing (New course starting from 2026 Spring)

Student Advisory
PhD Supervision:
Zhuoyu Li (co-advisor, ongoing)
First-year Academic Advisor
Evaluations: 4.87/5 (AY 2023-2024), 4.96/5 (AY 2024-2025), 5.00/5 (AY 2025-2026)
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Recommendation Letters
I am generally happy to support students applying to graduate programs or pursuing job opportunities. I typically write recommendation letters for students who meet at least one of the following criteria:

1. You have worked with me as a research or teaching assistant.
2. You received an A or A- in one of my courses.
3. You stood out through your class participation and presentations.

If you are unsure whether I would be able to write you a strong letter, you are very welcome to get in touch to discuss. More generally, I am also happy to meet with students to talk about career development, particularly regarding academic paths and research interests. Please feel free to reach out to arrange a time.

Research Assistant Opportunities
I occasionally recruit part-time RAs. If you are interested in working with me, please send me an email with your CV, along with a brief description (2-3 sentences should be fine) of your research interests.